COMPAMY PROFILE

The Long Wise Inc.’s group was incorporated in 1991. It started out as the exclusive agent for the world-renowned brand Gucci in the PRC market. During the period, the Group contributed tremendously to the growth of the brand in China by opening exclusive Gucci boutiques in major cities like Shanghai, Beijing, Guangzhou, Shantou and Shenzhen.

In 1996, the Group began to diversify its business into the licensing of branded products in Hong Kong and the PRC. By the end of 1996, the Group has successfully expanded its product range to include timepieces and fashion accessories, apart from apparel.

From the experience gained from the fashion industry and retail operation, the Group recognized the huge business opportunities in the licensing industry and the importance of breaching the gap between brand owners and manufacturers/distributors which have the potential to develop these brands into their fullest extent.

In 1996, the Group commenced its licensing operation. The first brand launched was Giovanni Valentino.

Nowadays, the Group owns exclusive manufacturing and distribution licensing rights in Hong Kong, Macau, the PRC, Taiwan, Singapore, Malaysia and other ASIAN countries for a number of brand names mainly originated from Europe. Among them are Italian brand names GIOVANNI VALENTINO, FIORUCCI, GIORGIO FERRI, PATTI PATTI and COPS. Others are FREDERIC CASTET, TEXIER (France), VINCENT VAN GOGH (Holland), and HEREND (Hungary). Products covered and available for license include apparel, leatherwear, timepieces, eyewear, leather goods, shoes, toiletries, desktop stationery, lighters, fabrics, cosmetics, skincare , hair care products, and bedding items.

The Group continues to search and acquire new brand names and trademarks to add to its portfolio. The latest members of the family include the popular French fashion brand MORGAN, M.Dia, Airness and a vivid Korean brand called YEZAC.

Licensees also benefit from the trading services offered by the Group through which licensed products have the opportunity to be exported to countries outside the original licensed territory, thereby reducing the average product development cost substantially and increasing overall sales performance.

Long Wise Inc. is the ideal partner for those interested in being part of this lucrative licensing market.

FORWARD

In the highly competitive consumer market today, consumers are no longer buying products for their functions alone. Consumers are willing to pay more for the style and creativity, and in more sophisticated markets, the cultural association and the story behind the brands. Branded products have high value in the market because they appeal to consumers emotionally, and their value multiplies when consumers get sensationally attached to them.

To develop a brand is no easy task. Brand owners all over the world spent billions of dollars and tones of efforts to build up their brands. And only a few would survive eventually. The licensing industry evolved from the U.S some decades ago gave enterprises an opportunity to ride on the success and awareness of those already established brands, making a win-win situation for both the licensors and the licensees.

By synergizing with major brands, licensees save hefty brand development cost, increase products sales, raise their product class and enjoy a higher profit margin. They become a member of a big family with licensees from different categories, contributing to the growth and internationalization of the licensed brand.

In the 21st century, competition on cost no longer works for enterprises which go for quality. The real battlefield lies in branding where intellectual values of different enterprises are being compared by consumers from all over the world. Licensing is a business for mid-to-high range products targeting at the up and rising new minds. This consumer group looks for taste, international image, trendy and unique style. European brand names, in a number of surveys, topped out brand names from other countries of origin in all these areas. They are certainly the rising stars for the next decade.

Long Wise Inc. welcomes you to join hands with us to explore the huge opportunities in this lucrative market.